Book a 30-min call
Process

First call tofirst post in21 days.

Here's exactly what happens after you say yes, week by week. You'll always know what's next and who's doing it.

21

days from our first call to your first post going live.

Week 0101

The intake call

Forty-five minutes on your goals, your audience, your industry, how you talk and what you'd never say. We're learning how you think. You're deciding whether to trust us with your reputation. By the end, we'll both know if it's a fit.

  • Day 1-2Intake call booked and done
  • Day 3-5We review anything you've written, recorded or said on stage
  • Day 6-7First positioning draft lands with you
Week 0202

The strategy

We write the plan: what you stand for, the three or four topics you'll own, who you're talking to and a 90-day roadmap. Nothing gets written until you've pushed back on it and signed it off.

  • Day 8-10Positioning document drafted
  • Day 11-12Content pillars delivered
  • Day 13-14Your edits, then final sign-off
Week 0303

Profile and first posts

We rewrite your headline, About and Featured sections, then draft four posts that each test a different topic. They're partly about going live and partly about getting your voice exactly right.

  • Day 15-17New LinkedIn profile delivered
  • Day 18-20First four posts drafted for review
  • Day 21Edits done, first posts scheduled
Week 04 onwards04

Then it runs

From week four: 8 to 12 posts a month, all approved before they go out. Networking, your newsletter and collaborations run alongside, depending on what you've signed up for. A monthly call keeps us pointed at whatever's working.

  • MonthlyNext month's posts approved before it starts
  • OngoingNetworking and collaborations with the people on your list
  • MonthlyResults review and a plan for the next 30 days

Week one starts with one call.

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