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FAQ

What people askon the first call.

The questions that come up on almost every first call, answered the way we'd answer them across a table.

That depends on what you count as results. Engagement and follower growth: four to six weeks. Inbound leads and conversations: usually three to six months. A real change in how your industry sees you: six to twelve months of showing up. If someone promises faster, ask them what they're measuring.

We spend the first two weeks on nothing else. A long intake call, a read through anything you've written or said in public, and voice notes of you talking about your topics. Then drafts, back and forth, until you can't tell which ones you wrote yourself.

No. That's the point of hiring us. You join a monthly strategy call, approve posts before they go out and send the occasional voice note. Most clients spend under 30 minutes a week.

Only the way you would yourself. We build a list of people worth knowing, write personal connection notes and comments, and draft replies for your DMs. You decide how hands-on we get with your inbox. No automation tools and no templates, so nothing ever puts your account at risk.

You work with the founder, not a junior account manager passing notes to a junior writer. And it's all under one roof: big agencies split LinkedIn across a writer, a designer and a social media executive. Here, one team runs your profile, posts, newsletter and network, so they all tell the same story.

Yes. LinkedIn works the same everywhere, and so do we. Clients today are across India, Dubai and Abu Dhabi, with others in the UK and Singapore.

There are no fixed packages. A newsletter on its own is a different job from running a CEO's entire LinkedIn plus the company page. We scope it to what you need and price it from there. A 30-minute call gets you a straight number.

It's a monthly retainer with 30 days' notice. No lock-in, no penalty clauses. If it isn't working, we'd rather hear it on a call than find out when you go quiet. The few clients who've left did so because their business changed, not because the work stopped working.

Yes. We've done it for founding teams and leadership teams, and we run company pages too. Each person gets their own positioning and voice, with a shared story tying them together, so nobody ends up sounding like the comms department.

A rough idea of what you want, and an honest picture of where you are now. No brief, no deck. We'll ask about your goals, your audience and your constraints, and build the plan from there.

Yes. We set up co-written posts with peers, guest spots on podcasts and LinkedIn Lives, and joint events. If you have an audience brands want to reach, we source paid partnerships, negotiate them and handle the coordination, so you only show up for the good ones.

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