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Where we work / Dubai

LinkedIn forDubai's leaders.

Boldface runs LinkedIn for founders, CEOs and consultants in Dubai and across the UAE: profile and positioning, ghostwritten posts, newsletters, strategic networking, collaborations and company pages. We work remotely from Bangalore, just an hour and a half ahead of Dubai.

Why LinkedIn matters so much in Dubai

Dubai runs on relationships, and many of the people you want to meet arrived recently and don't know you yet. LinkedIn is where they check who you are. A clear profile and a steady stream of useful posts mean that when you meet someone at an event, or get introduced over WhatsApp, they've already seen how you think.

Who we work with in the UAE

Founders building regional companies, executives who moved to Dubai to run a region, and consultants and advisors who sell expertise. One of them, a management consultant who left a large firm to start an independent practice in Dubai, built 6,500 followers and landed three speaking engagements in twelve months.

What we do

Writing for an international audience

Your audience in Dubai comes from everywhere. We write in clear, plain English that reads well to all of it, and keep the region in mind when choosing topics. We also work with clients in Abu Dhabi and across India.

Questions people ask

Yes. Everything runs over calls, messages and shared documents, and India is only an hour and a half ahead of Dubai, so scheduling is easy.

Yes. A large share of the UAE's working population is on LinkedIn, and it's the default way professionals check each other out before a meeting.

Yes, including the company page and the leadership team's profiles, all telling one story.

Let's talk about your LinkedIn.

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