Posting gets you seen. Networking gets you in the room.
Most LinkedIn advice stops at content. But a post is a broadcast. Deals, hires and invitations usually come from one to one conversations, and those start long before anyone sends a message.
The way it works is simple. The people on your list keep seeing your name in their comments, saying something useful. By the time your connection request or message arrives, it's from someone they already recognise.
What we do every week
- Build and keep up a target list: investors, buyers, partners, peers and organisers you'd like to know
- Write personal connection notes, never templates
- Leave thoughtful comments on their posts, in your voice
- Draft replies for your DMs so good conversations don't go cold
- Flag the right moments: a funding round, a new role, a post where you have something real to add
- Report who's new in your network and which conversations turned into meetings
Why we never use automation
Automation tools send hundreds of identical messages, and people can tell within a line. LinkedIn's user agreement doesn't allow most of them, and accounts that use them get restricted. Your reputation is the whole point of this work, so every note and comment is written by a person who knows your positioning, and you decide how hands-on we get with your inbox.
Is this lead generation?
Not the cold outreach kind. We don't blast sequences at strangers. It's closer to how a well connected friend would introduce you around: fewer messages, much better conversations. For founders selling high value services or raising money, that's the version that actually works. The thinking behind it is in our guide to networking on LinkedIn without being that person.
We don't think so. LinkedIn's user agreement doesn't allow most third party automation, and accounts that use it can get restricted. It also reads like spam to the people receiving it. Everything we do is done by hand.
It depends on your goals and how much of your inbox you want us to handle. A short list of the right people, worked consistently, beats hundreds of requests to strangers.
It helps with the warm part. Investors who have seen your thinking for months take meetings more easily, and a good network makes warm introductions easier to ask for. It won't replace a strong business, but it makes sure the right people already know who you are.
Content is one to many. Networking is one to one. Content earns attention and networking turns specific people into relationships. They work best together, which is why we run them under one plan.