The fastest way to grow is someone else's audience
Growing from your own posts alone is slow. A collaboration puts you in front of people who already follow a peer, a podcast host or an event, and they arrive half convinced because someone they trust brought you in.
What we set up
- Co-written posts. Posts written with respected peers in your industry and shared with both audiences.
- Podcast and LinkedIn Live guest spots. We find shows your buyers actually follow, pitch you, and prepare you for the conversation.
- Your own Lives, audio events and LinkedIn Events. Planned, promoted and run, so all you do is turn up and talk.
- Brand partnerships. If brands want to reach your audience, we source paid partnerships, negotiate them and handle the coordination.
Picking the right ones
A big audience in the wrong industry is worth less than a small one full of your buyers. Every collaboration we bring you gets checked against one question: will the people watching be the people you want to know? Sandeep Komarla, our brand strategy advisor, spent two decades inside Disney Star, Viacom18 and Radio City and has 75+ strategic partnerships behind him. Every collaboration we broker goes past him first.
Brand deals without the awkwardness
Paid partnerships damage trust when they don't fit. We only bring you brands that make sense for your audience, write the posts so they sound like you, and say no on your behalf to the ones that don't.
Have a clear point of view, make it easy for hosts to see it, and pitch shows whose audience matches yours. Your LinkedIn does a lot of the work here, because hosts look you up before they say yes.
A LinkedIn Live is a live video broadcast on your profile or page, with comments coming in as you talk. You don't need one to grow, but for founders who are good on camera it's a strong way to turn followers into people who feel they know you.
A brand pays you to create posts that reach your audience. We find the brands, check they fit, negotiate the fee and terms, and handle the coordination. You approve every post.
Often better than for consumer brands. B2B buyers trust peers, so a joint post with a respected operator or a guest spot on an industry podcast carries a lot of weight.