What a LinkedIn ghostwriter actually does
The writing is the visible part. Most of the work happens before it: deciding what you should be known for, picking the three or four topics you'll own, and turning your opinions, stories and client conversations into posts people stop for.
A good ghostwriter sounds like you on a good day. We spend the first two weeks of every engagement learning how you talk: an intake call, voice notes, anything you've written or said on stage. Then we draft, you push back, and we keep going until you can't tell which posts you wrote yourself.
What's included every month
- A monthly content plan and calendar, agreed with you
- 8 to 12 posts a month, written in your voice
- Carousels and document posts
- Short videos edited from footage you shoot on your phone
- LinkedIn articles when an idea needs more room
- Publishing, and a monthly review of what worked and what we change
Posting more isn't the answer
Plenty of people post every day and get nowhere. The posts that bring in work are specific: a strong opinion about your industry, a decision you'd make differently now, a pattern you've seen across fifty clients. That's what we dig for on the monthly call, which is why your content comes from your thinking and not from a list of trending topics.
Who it's for
Founders, CEOs, CFOs and consultants who have real expertise and no time to turn it into content. Across our clients that has added up to 265K+ followers and 55M+ organic impressions. The numbers that matter more are the meetings, investor messages and invitations that come from the right person reading the right post.
Want to know more before you hire anyone? Read what a LinkedIn ghostwriter actually does.
Yes, as long as the ideas are yours. Speeches, books and op-eds have been ghostwritten for a very long time. We never invent opinions or experiences for you. We take what you actually think and know, and do the writing so it gets out of your head and onto the page.
Two or three good posts a week is enough for most founders, which is why our standard plan is 8 to 12 a month. Consistency over months does far more than a burst of daily posting that stops after three weeks.
Not if it's done properly. Every post starts from your own stories, opinions and voice notes, and you approve it before it goes out.
Yes. Articles are part of the content plan when an idea needs more space. A regular newsletter is its own service: see LinkedIn newsletter management.