Why LinkedIn works so well for independent experts
When you sell expertise, people buy you before they buy the service. LinkedIn lets them see how you think, week after week, long before they need you. When the need arrives, you're the name they remember.
What it has done for our clients
- A chartered accountant who left a Big Four firm to start a practice in Delhi built 6,500 followers in six months, and now gets two to four inbound inquiries a week.
- A legal consultant in Hyderabad tripled inbound inquiries in six months and built 7,000 followers.
- A strategy consultant in Pune saw inbound leads triple within 90 days.
- A management consultant in Dubai went from advisory practice to three speaking engagements in twelve months.
What we do for consultants
We sharpen your positioning until it names a specific problem for a specific buyer, write your posts from the patterns you see across clients, and build relationships with the people who have that problem. A newsletter often works very well for advisors, because clients like to hear from you between projects.
Professional rules
Some professions limit how you can promote yourself. Advocates in India, for example, can't solicit work or advertise. We keep content educational and opinion led, check it against your professional body's rules, and never write anything that reads like an advert.
By being specific about the problem they solve, posting useful thinking about it consistently, and building relationships with people who have that problem. Most consulting clients who come through LinkedIn arrive through a DM, or a referral that mentions your posts.
Yes, carefully. Sharing knowledge and commentary is generally fine, while soliciting work or advertising services can break professional rules. We keep content educational and opinion led.
For B2B consulting, almost always. Your buyers are on LinkedIn in a work frame of mind, and thoughtful long-form posts travel well there.