What the audit looks at
- Positioning. Is it obvious what you're known for, and to whom?
- Profile. Headline, About, Featured, experience, banner and photo.
- Content. Your recent posts: what worked, what didn't, and why.
- Network. Whether the people you want to reach are actually in it.
- Rhythm. How often you show up, and whether you can keep it up.
What you get
A written fix list, ranked by impact, so you know exactly what to change first. Not a forty page deck. The top few fixes are usually things you can do in an afternoon, and they tend to make the biggest difference.
Workshops for leadership teams
One working session for your leadership or founding team. We cover positioning, profiles and how to write posts that sound like a person, then work on real profiles and drafts during the session. Everyone leaves with a sharper profile and a plan they can actually keep.
When an audit is the right call
An audit suits people who write well, have the time and just need an outside eye. If you know you won't find the time every week, a monthly retainer is the better fit, and the audit becomes its first step. Want a head start? Work through our profile optimisation checklist first.
An outside review of your LinkedIn profile, content and network against what you want to achieve, with a clear list of what to fix. Ours comes as a written fix list ranked by impact.
Leadership and founding teams who want to show up on LinkedIn themselves but need a shared approach. It's also a good first step before a company wide employee advocacy push.
No. Plenty of people take the fix list and run with it. If you later want us to do the work, the audit becomes the starting point.