Why a newsletter works when the feed doesn't
A post lives in the feed for a day or two and reaches whoever the algorithm decides. A LinkedIn newsletter goes further. Subscribers get a notification and an email when a new issue is out, and when you launch one, LinkedIn invites your network to subscribe.
That makes it the closest thing LinkedIn has to an owned channel. It's also where longer thinking fits: the argument that needs 800 words, your monthly view on the market, the lessons from a deal you just closed.
What we handle
- Name, format and setup. A name people remember, a format you can keep up, and the newsletter set up on your profile or company page.
- Editorial calendar. Issues planned in advance around your topics, your launches and the questions your audience keeps asking.
- Every issue written and published. In your voice, approved by you, out on the same day every time.
- Subscriber growth. Posts that point to each issue, a Featured slot on your profile, and networking that keeps bringing the right people in.
- Issue by issue review. What got read, what got shared and what we change next time.
How often should it go out?
Weekly if you have a lot to say and your industry moves fast. Fortnightly or monthly for most founders and executives. The right answer is the frequency you can keep for a year, because a newsletter that goes quiet after issue four does more harm than not having one.
Personal or company newsletter?
Both work, for different jobs. A newsletter from your personal profile builds trust in you. One from your company page builds the brand. Most of our clients start with the personal one. Thinking of starting your own? Read how to start a LinkedIn newsletter people actually open.
Access depends on your account, and LinkedIn changes the rules from time to time. Most personal profiles and company pages can publish one today. We check your account on the first call and tell you exactly what's available.
Long enough to say one thing well. Most good issues land somewhere between 600 and 1,200 words. Padding an issue to hit a word count is how newsletters lose readers.
Yes. The newsletter can run on its own, though it grows faster when your posts point people to it.
The launch invite does the early work. After that, growth comes from posts that tease each issue, a link in your Featured section, sharing issues in the right conversations, and networking that keeps adding the right people to your network.