Why senior leaders go quiet online
Senior people tend to have the most to say and the least time to say it. There's also the worry of looking self-promotional, or saying something the board won't like. So the profile stays thin and the industry voice goes to someone louder.
That silence has a cost. Speaking invitations, board seats, advisory roles, senior hires and partnerships increasingly start with someone reading what you think. If there's nothing to read, the invitation goes elsewhere.
What executive branding on LinkedIn includes
- Positioning and a profile rebuild that reflects the real scope of your work
- Posts written in your voice, from your views and your decisions
- A newsletter for longer thinking
- Networking with peers, boards, investors and the people you'd like to hire
- Podcast and LinkedIn Live guest spots that suit your seniority
Built for people with no spare time
One monthly call, approvals on your phone and the occasional voice note. We agree off-limits topics at the start, and nothing goes out without your sign-off, so there are no surprises for you or your comms team.
Leadership teams too
If more than one of your leaders should be visible, we run LinkedIn for the whole leadership team alongside your company page, each person in their own voice. Finance leaders, see LinkedIn for CFOs. And for a frank case for showing up at all, read the C-suite guide to LinkedIn.
The thinking has to be yours. The writing doesn't. Most CEOs we work with share their views on a monthly call and through voice notes, then approve drafts written in their voice.
Your view on where the industry is going, decisions you've made and why, lessons from building teams, and what customers are telling you. Specific beats polished every time.
We agree topics that are off limits at the start, nothing goes out without your approval, and if your company has a comms or legal review step, we build it into the calendar.